How do Millennials purchase insurance?
Making up 24% of the U.S. population, the millennials are the most underinsured group of adult consumers. Insurance agencies everywhere are trying to gather as much information about this group as possible in order to tap into that large market, but many aren’t sure where to start.
In this webinar, we’ll look at the information to keep in mind when targeting millennials.
Watch the webinar to learn:
- Who are the millennials and what are their buying behaviors in general?
- What types of insurance are millennials purchasing and how do they tend to purchase it?
- What strategies should insurance agents use to sell to millennials?
- BONUS: What specific segment of millennials holds a huge potential for insurance agents?