The 2025 ICHRA Report
You’ve likely heard a lot about ICHRA. This alternative group health insurance plan became available in January 2020, and has slowly grown in popularity since. In fact, adoption of ICHRA plans rose 29% between 2023 and 2024.
Whether you’re selling them now or curious about adding them to your product portfolio, it's crucial to understand their success in the industry. To get a better understanding, we surveyed AgencyBloc clients who primarily serve small to mid-sized employer groups.
In the report, you'll learn:
- The industry’s familiarity with ICHRA plans
- The likelihood that agents will propose ICHRA plans to employer groups this enrollment season
- Why group benefits agents are and are not choosing to sell ICHRAs
- What technology agents are using to support and manage ICHRA sales