43% of Americans Don't Have Life Insurance1
Of the 57% that do, one third only have a basic group coverage plan. This gap presents an opportunity for agents to educate, court, and convert.
The key is to have an efficient, streamlined way to manage your life insurance book of business and identify new life business opportunities. It's paramount that agencies who sell life insurance as a cross-sell opportunity have an easy and effective way to identify gaps in life insurance so they can actively pursue and convert them. This ultimately allows agents to grow their book of business and reach their goals.
In this performance brief, you'll learn:
How people engage in life insurance and where there are gaps
How an efficient way to manage your life insurance and cross-sell books of business is key to your success
How one agency used AgencyBloc's Cross-Sell Report to grow their life book of business by 20%