[Checklist] Insurance Website Performance Checklist: Is Your Website Working as Hard as You?

Your insurance website is often the first impression potential clients have of your individual health, group benefits, or Medicare insurance agency. What impresssion is your website giving?

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Are you converting clients or pushing them away?

Your website is your insurance agency's digital front door, but is your site welcoming and easy to use? Over 81% of consumers look at a website before they decide to make a purchase, and 75% of customers judge a business’s credibility based on its​​ website design.

However, now, every insurance website is created equally.

If your site is outdated, slow, or difficult to navigate, you could be losing potential clients without even realizing it. Using our free website performance checklist, your team can determine whether your website is working as hard as you are — or if it’s time for an upgrade.

Run through the checklist to determine if your website is:

  • Mobile-friendly 
  • Optimized for CTAs
  • Local SEO-friendly
  • Properly maintained & updated
  • Secure

Download the checklist now:

Do I need an insurance website?

Short answer: absolutely. Every person searches for a business online, including your leads. If they can't find you, it may cause them to move on or consider your competition — even if they are referrals. Your next client is already searching online. Make sure they can find you.

Are websites expensive to build?

Some websites can be expensive, including building your own. However, the tools you use greatly impact the cost and effort required to create a great website. Partnering with the right vendor, like AgencyBloc Websites, can reduce stress and streamline the process.

What is AgencyBloc?

AgencyBloc is the #1 Recommended Insurance Industry Growth Platform serving the health, benefits, and senior insurance space. Our suite of insurance-specific solutions can help your independent agency, GA, IMO/FMO, or call center remain compliant and accelerate growth.