[Checklist] Agency Management System vs. CRM

When looking at management software for health, benefits, and senior insurance agencies, GAs, IMO/FMOs, and call centers, there are two options: industry-specific and generic. Learn about the differences between the two and which solution is best for your insurance organization.

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What type of management platform is right for your team?

The two main ways individual health, group benefits, and senior insurance agencies, GAs, IMO/FMOs, and call centers manage their business are:

  • An industry-specific management platform or agency management system (AMS)
  • Generic software or generic CRM

This checklist is broken down into five sections. Review these sections to ensure your leadership team understands what each type of software offers and what you need to know:

  • Accessibility & Security
  • Features & Capabilities
  • Sales, Marketing, & Communication
  • Quoting & Proposal Management
  • Commissions Processing

Plus, a checklist is included for your team to use each time you demo and vet a system with an extra note page for you to keep everything straight!

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Why are insurance organizations moving?

Insurance organizations require industry-specific management software that is built for their team's needs. For this reason, many organizations are making the move to industry-specific management platforms that allow them to work more efficiently with software designed for their industry's niche.

What are the main differences between industry-specific and generic?

Industry-specific management platforms are made for your organization's specific needs and stay up-to-date with recent industry changes, like compliance regulations. Generic solutions serve businesses at large and often require significant customizations to function for your team's needs.

How does commissions processing factor into the equation?

Generally, most CRM solutions do not have commission tools. Many companies hire a developer to build one out, run commissions-only software in parallel, or manually track commissions via spreadsheets. Industry-specific systems can provide integrated commission tools.