[Checklist] The Health Insurance Website's Enrollment Season Readiness Checklist

Enrollment season is nearly upon us — is your website up to the task of helping your agency successfully attract and convert new leads? Use this checklist to be sure you're ready.

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Boost Conversions with a Website Built for Enrollment Season

Your busiest season deserves your highest-performing website. Over 98% of people search the internet for local businesses and information — and 80% of those local searches lead to a conversion. But this only works when your website:

  • Is found in local searches
  • Provides educational information that searches find helpful
  • Is built to be both desktop and mobile-friendly
  • Is compliant with CMS regulations
  • Has a lead form that is connected with your insurance CRM or AMS

If your site isn't optimized for enrollment season, your agency could be losing out on potential clients. Use our free checklist to ensure your insurance agency website is ready to handle the demands and educational needs of the upcoming enrollment season.

This checklist includes steps for:

  • Pre-enrollment season
  • During Annual Election Period & Open Enrollment
  • Post-enrollment season

Download the checklist now:

Why is a website critical for AEP/OEP?

Your website works 24/7 to connect you with people actively searching for coverage. During enrollment season, when competition is at its peak, a strong website ensures you’re visible, credible, and ready to capture every opportunity before clients look elsewhere.

Is an insurance website expensive to build?

The cost of a website depends on two things: the company you partner with and the tools you use. Partnering with the right vendor, such as AgencyBloc, can ensure your agency is well-equipped and prepared to handle busy periods with less stress. 

What is AgencyBloc?

AgencyBloc is the #1 Recommended Insurance Industry Growth Platform serving the health, benefits, and senior insurance space. Our suite of insurance-specific solutions can help your independent agency, GA, or IMO/FMO remain compliant and accelerate growth.