Growing During AEP
Annual Election Period (AEP) can be crazy, but it's a fantastic opportunity for your agency to grow. Direct mail is a great way to stay in contact with your audience. Although the 65+ market is becoming increasingly tech-savvy, they still heavily rely on and trust in direct mail.
Ninety-eight percent of Americans open and check their mail every day, so communicating via direct mail is a more surefire way to ensure your message is being seen. Many people enjoy receiving direct mail because it's more personable and thoughtful.
Keep in mind that 77% of people take a moment to sort through their mail, so eye-catching design is critical. An oversized postcard will surely stand out.
Included are 4 Canva templates and a "best practices" PDF to give you some insight for printing, guidelines to consider, and other helpful tips to make these postcards as successful as possible.