Growing during AEP
Annual Eleciton Period (AEP) can be crazy, but it's a fantastic opportunity for your agency to grow. One great way to stay in contact with your audience is via direct mail. Although the 65+ market is becoming increasingly tech-savvy, they still heavily rely on and trust in direct mail.
Ninety-eight percent of Americans open and check their mail every day, so communicating via direct mail is more sure-fire way to ensure your message is being seen. On the whole, many people enjoy receiving direct mail because it's more personable and thoughtful.
Keep in mind, 77% of people actually take the moment to sort through their mail, so eye-catching design is key. So an oversized postcard will surely stand out.
Included are 4 Word doc templates and a "best practices" PDF to give you some insight for printing, guidelines to consider, and other helpful tips to make these postcards as successful as possible.