AgencyBloc Acquires FormFire, a Leading Small-Group Quoting & Enrollment Solution For Benefits Brokers

AgencyBloc Acquires FormFire

We're excited to announce that AgencyBloc, the #1 Agency Recommended management system for life & health agencies, has acquired FormFire, an online insurance enrollment platform that supports quoting and enrollment for small group benefits. 


Read more in the full press release.


Reach out to learn more about the acquisition:

Who is FormFire?

FormFire has a platform that supports quoting and enrollment for small group benefits. The core of the platform supports the collection of medical health questionnaire data and distribution of this data to carriers for underwriting.

Why did AgencyBloc acquire FormFire?

Our goal at AgencyBloc is to provide our clients with solutions that can further help streamline workflows and provide efficiencies. In discussions with many of our clients, it is clear that quoting and enrollment is an area where agents spend a significant amount of time and there is an opportunity to streamline workflows. We also discovered that many AgencyBloc users were also current customers of FormFire and would benefit from common ownership and integration between FormFire and their AMS.

How does this acquisition affect existing customers?

The AgencyBloc and FormFire teams expect this acquisition to provide significant benefits to both customer bases because of the additional resources and investment that the combined company can provide in product advancements, customer service, and success.

We have seen the expertise that AgencyBloc brings to the table, and it has been clear from the start that our value-driven mission aligns perfectly with theirs. We are very excited to move forward with the team and for what will be accomplished together.


—Colin Ingram, CEO, FormFire

FormFire is a leader in digitizing the health insurance quoting and enrollment process and we were very excited to get involved in their mission. This acquisition will allow us to better serve our broker clients and improve workflow efficiency. We are thrilled to work with the FormFire team and continue to build momentum towards the growth of our platform.


—Adam Lewis, CEO, AgencyBloc